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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono
Publisher: Scranton, Pennsylvania HarperBusiness

The principle behind the technique is that the random word can trigger new ideas or new directions in relation to a concept for which you want to generate more ideas. Edward De Bono is a well known author and international authority on teaching creative thinking. 1933), Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas, p. Lateral thinking is different from our normal perceptions regarding creativity and . Are going perfectly fine — for “some of the best results come when people stop to think about things that no one else has stopped to think about” (Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas). Serious Creativity Edward DeBono. From Publishers Weekly De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. What if creativity could be learned, or your existing creative skills practiced and improved? Edward De Bono says all of this is possible This is the essence of lateral thinking, a term he invented. Brainstorm your best ideas yet by learning the best way to think creatively. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono. €�Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.” - Edward de Bono (b. HarperBusiness | 1992-07 | ISBN: 0887305660 | 338 pages | PDF | 63,2 MB. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas rated 5.0/5.0 based on 2 ratings 2 reviews. Serious creativity: using the power of lateral thinking to create new ideas. Here are some interesting ideas; what if creativity was a logical, analytical process? Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. Serious Creativity: Using the power of Lateral Thinking to create new Ideas book download Download Serious Creativity: Using the power of Lateral Thinking to create new Ideas From inside the book ..